Conviction
ElectronicsGraphite, steel and clean sans-serif headings. Built for devices, hardware and technical products. Demo store: Northform.
Conviction · A Shopify theme
The product page that makes the case.
Conviction turns your product page into a story, section by section. Its Rail keeps Add to cart on screen and changes the message as shoppers read.
One-time purchase on the Shopify Theme StoreFree updatesSupport from the founder
Sowfield
Daily Foundation
One scoop every morning. Every dose on the label.
$64 $2.13 per serving
Flavor: Unflavored
UnflavoredCitrusCacao
Add to cart
One scoop replaces six bottles.Reading: The difference
Add to cart · $64The Rail: its message follows the story
15story sections built for product pages
0apps needed for the Rail, bundle tiers or stories
92+mobile Lighthouse performance on both demo product pages
10 yrsof Shopify conversion work behind every section
Most themes sell the look. Your product page has to sell the product.
A gallery, a price and a button can't explain why yours is worth it. Conviction gives every product page room to make the argument: what it is, why it's different, the proof, and the answer to every doubt.
A typical theme
Conviction
Product page
Gallery, price, button, and a description nobody opens.
A story that runs claim, proof, objection, offer.
Sticky cart
Says “Add to cart” forever, whatever the shopper is reading.
The Rail changes its message to match the section on screen.
Bundles
Another app, another monthly bill, another script.
Native bundle tiers with real savings and per-unit prices.
Proof
Trust badges pasted at the bottom of the page.
Stats, sources and reviews placed next to the claim they back.
Urgency
Countdown timers and “12 people are viewing this.”
None. Persuasion by the product’s real story.
The Adaptive Conviction Rail
A buy button that knows what they just read.
The Rail appears once the buy box scrolls away. As each story section crosses the screen, its message changes to match. Its button adds the exact variant, quantity and plan picked in the buy box. Tap a section to see it change.
IngredientsEvery ingredient, with its dose.
Nothing hidden behind a proprietary blend. Each card shows the amount and why it is there.
Every dose on the label.Daily Foundation · $64
Add to cartStory sections
Fifteen ways to make the argument.
Stack them inside a product story or use them on any page. Start from a Supplement or Tech story, then swap in your copy. Connect any field to a metafield and each product tells its own story.
01Story chapterOne moment of the story, with image and link.
02Story sequenceNumbered steps, or pinned on scroll.
03IngredientsName, role, amount, benefit and source.
04Difference“The usual way” next to “Our way”.
05Why gridIcon, heading and text in 2 to 4 columns.
06Why for you“If you’re… then this is for you.”
07StatsLarge numbers with labels and sources.
08TestimonialA review carousel with ratings.
09PressPress logos with short quotes.
10Customer photosA lightbox grid with “Shop the look”.
11Comparison tableYou against up to 3 competitors.
12FAQFilterable accordions, with a jump to buy.
13Reverse riskGuarantee, returns and shipping promises.
14Founder notePortrait, letter, video and signature.
15ManifestoOne large statement, plain or dark.
Two presets, two demo stores
See it on a real store.
Every preset installs exactly like its demo. The live demos open when Conviction launches.
Verity
WellnessWarm sand, moss and editorial serif headings. Built for supplements, wellness and ingredient-led products. Demo store: Sowfield.
Two brands, built and shot like real ones.
Every product, photo and story section on the demos is set up the way a merchant would do it, in the theme editor.
Everything included
The selling features, built in.
No extra apps for the things every product page needs. Fewer scripts, fewer monthly bills.
Selling
- Bundle tiers with savings
- Subscriptions via selling plans
- Color and image swatches
- Unit pricing
- Shop Pay Installments
- Accelerated checkout
- Gift cards with recipient
- Local pickup
Store
- Cart drawer or cart page
- Free shipping progress bar
- Predictive search
- Collection filters
- Quick buy and image zoom
- Mega menu
- Editorial blog layouts
- Newsletter and contact
Control
- App blocks on product pages
- Custom Liquid everywhere
- Metafield-driven stories
- Shopify font library
- French, German, Spanish, Italian
- Keyboard and screen reader tested
- Reduced motion respected
- Free updates
Conviction is for you if
- Your product needs explaining before people buy it
- You sell a hero product or a small, focused catalog
- You run paid traffic to product pages
- You'd rather earn trust than fake urgency
Probably not if
- You sell thousands of SKUs and shoppers mostly browse
- You want a marketplace feel
- Your products sell on the photo alone
A note from the founder
“I spent ten years rebuilding product pages by hand for Shopify brands. Conviction is that page, built into a theme.”
I ran ecommerce for a Shopify agency, worked on hundreds of brands, and built and sold my own. The pages that sold told a story and kept the buy button close. Now that's the default. When you email support, you get me.
BiagioBiagio Mendolia, founder of ConvertCPG
Read the full story →Answered by the builder
No ticket queue. The person who wrote the code reads your request, within 2 business days.
Contact support →Docs for every setting
Every section, block and setting explained in plain language, with a troubleshooting FAQ.
Read the docs →Updated in the open
Free updates. Every release is dated and listed with what changed.
See the changelog →Before you buy.
All questions →- When can I buy Conviction?
- Conviction is in review for the Shopify Theme Store. Once it's approved, it will be sold there and only there.
- Will I be able to try it first?
- Yes. Shopify lets you add a Theme Store theme to your store and customize it with your own products for free. You pay when you publish.
- Is it a one-time payment?
- Yes. One payment on the Shopify Theme Store, with free updates.
- Does it work with my apps?
- Reviews and bundle apps plug in with app blocks. Shopify Subscriptions, Recharge, Skio, Smartrr and other selling plan apps show in the buy box on their own.
Let your product page make the case.
Conviction is in review for the Shopify Theme Store.